About Us

Estina is a woman on the go. Working as a nurse since 2013, she has learned more than the art of patient care. She's developed a talent for getting the effect of a full face of makeup without foundation, contour or highlight. Believing in the power of a beautiful lip color and an elegant lash, Estina founded Gloss'd Cosmetics in 2019 with professional women and minimal makeup lovers alike in mind. In 2022 she rebranded and their new name is  Estina J. They provide quality products and everything from long lasting, velvet matte lipsticks to highly pigmented, non-sticky lip glosses. All products are formulated with both beauty and comfort in mind to provide a range of highly pigmented, attractive options for women who want a boost without the hassle of a full makeup look. Not a fan of lipstick? No worries, the lashes are full and soft, with choices for both the woman who wants to add subtle glamour to her look or the diva who wants her eyes to be the center of attention. Estina J is for ladies on the go and women who adores simplicity.